$2.7 million in charitable support - a 17% year-over-year increase - positively impacts nearly 400,000 lives across the globe

Abercrombie & Kent Philanthropy (AKP), the nonprofit arm of global travel leader Abercrombie & Kent, announces the release of its 2024 Impact Report, revealing a record-breaking year of global community support across 25 countries. Building on more than 60 years of community investment since founder Geoffrey Kent established the company's commitment to supporting local communities, AKP's £2.1 million in funding supported 70+ projects, directly benefiting 400,000 people through education, health, enterprise, and environmental programmes.

“AKP’s mission is to ensure that travel creates lasting, tangible benefits in the places we visit,” says Keith Sproule, Executive Director of A&K Philanthropy. “We believe that the best way to protect our planet’s remaining wilderness is to invest in the people who live there. The linchpin of this effort is our commitment to staffing 17 full-time community development professionals, stretching from Peru to Kenya and Egypt to Cambodia.”

2024 Impact In Numbers

• 6,300+ children fed daily through school lunch programs in East Africa
• 800+ students gained access to new classrooms in Cambodia
• 90 water wells drilled in Siem Reap (2,000+ total funded by AKP since inception))
• 107 LifeStraw filters installed and 108,000 students in East Africa now benefit from AKP’s Safe Water for Schools Initiative
• 1,667 bikes delivered to women entrepreneurs in Uganda and Zambia (20,000+ total shipped)
• 2 containers of life-saving medical supplies sent to hospitals in Uganda and Zambia
• 25+ countries served across 4 continents

Programme Highlights

Education and Health: School Lunch Program in East Africa

School lunch programs in Kenya, Uganda, Zambia, and Namibia improved attendance and concentration—one school saw a 270% spike in enrollment.

Education: Building Schools in Cambodia

Since 2018, AKP’s investments in school infrastructure around Siem Reap, Cambodia have benefited more than 1,600 students. In 2024, AKP built new classroom blocks at Kok Chan and Tapang Primary Schools, serving 800+ students and helping reduce overcrowding whilst improving the quality of education through added amenities like playgrounds and teaching materials.

Enterprise: Equipping Women to Earn a Living on the Trail

In Peru and Sri Lanka, AKP is advancing women’s economic independence through hiking guide training programs. In Peru’s Sacred Valley, 12 women from the Village of the Flowers have been trained as trail guides through AKP support. In Sri Lanka’s Pekoe Trail, AKP helped train four trail champions and nine assistants in partnership with the Pekoe Trail Organization, with plans to expand the initiative in 2025.

Environment: Saving and Rehabilitating Birds of Prey

Each year in Tasmania, Australia, approximately 100 raptors are killed due to human-related threats, making them among the state’s most threatened wildlife. Since 2019, A&K has supported the Raptor Refuge, a sanctuary dedicated to sheltering and rehabilitating injured birds of prey. In 2024, A&K contributed funding for the construction of a flight aviary specifically for the white-bellied eagle, which currently is home to two non-releasable eagles. The Raptor Refuge plans to build a second flight tunnel that will allow visitors to experience the thrill of a bird of prey landing on their gloved arm.

100% of Guest Donations Go to the Cause

In 2024 AKP received £2.1 million in charitable support from A&K Travel Group and generous contributions from A&K guests and donors. AKP applies 100 percent of guest donations to directly support the donor’s choice of program. A&K Philanthropy is a 501(c)3 U.S. nonprofit and a registered charity in the U.K. and has earned the GuideStar Platinum Seal of Transparency from Candid.org.

Travel That Gives Back
AKP’s work is made possible by the generosity of the A&K Travel Group, our guests, our staff, and global partners who believe travel should uplift the people and places it touches. To learn more about A&K Philanthropy, view the full range of projects and how to donate, visit www.akphilanthropy.org.

About Abercrombie & Kent

https://www.abercrombiekent.com

Abercrombie & Kent pioneered luxury adventure travel with our first African safaris in 1962, and today our award-winning travel services extend around the globe to more than one hundred countries on all seven continents. A&K’s custom itineraries and small-group journeys offer one-of-a-kind inspiring experiences, while more than 60 on-site offices in over 35 countries ensure invitation-only access to the people and places that make every destination unique. Join the world of A&K by following us on Facebook, X: @AKTravel_ and Instagram: @abercrombiekent.

About Abercrombie & Kent Philanthropy

https://www.akphilanthropy.org/

A&K founder Geoffrey Kent pioneered the community-first approach to conservation more than 60 years ago. Today, we still believe that the best way to protect our planet’s remaining wilderness is to invest in the communities who live there. AKP programming spans over 25 countries and employs 17 full-time community development professionals on all seven continents. AKP is a 501(c)3 U.S. nonprofit and a registered charity in the U.K.

About AKTG (Abercrombie & Kent Travel Group)

A&K Travel Group is a global lifestyle and travel company that sets the standard for refined and personalized travel experiences. These include Abercrombie & Kent, Crystal, Cox & Kings, A&K Sanctuary and Ecoventura as well as investments in other travel companies.