Abercrombie & Kent, the world leader in luxury travel, today announced a partnership with Leica Camera AG, the celebrated optics manufacturer. This collaboration aims to elevate the wildlife viewing experience for guests staying at A&K's Sanctuary portfolio of camps, lodges and riverboats.

The partnership will provide A&K guests with access to Leica Camera’s unparalleled optical technology, ensuring they don’t miss a single detail of the incredible wildlife around them. Each guest and guide will be equipped with a pair of world-renowned Leica binoculars, allowing for close-up encounters with some of the world’s most iconic animals - from big cats and great apes to herds of elephants and colourful birdlife across Africa and South America.

A&K, renowned for its exceptional guiding, will further elevate its guest experience through specialised Leica training for its guides. This program will complement their deep expertise with advanced techniques in wildlife identification and tracking, harnessing the full potential of Leica’s cutting-edge optics. Guests will benefit from sharper insights and more immersive encounters in the field - gaining a richer, more informed perspective on Africa’s extraordinary wildlife.

"Leica's commitment to quality and innovation aligns perfectly with A&K's mission to provide the most exceptional travel experiences in the world. This partnership will allow our guests to connect with the natural world on a deeper level and create memories that will last a lifetime." said Cristina Levis, CEO of A&K Travel Group.

Xero, a guide at A&K Sanctuary in Botswana’s Okavango Delta commented

“As guides, we’re trained to spot wildlife at great distances, often before anyone else sees it. With Leica binoculars, our guests can share that same level of clarity and detail - it really changes the whole experience. They’re not just observing animals; they’re engaged in every moment, noticing behaviour, movement, even subtle interactions they might otherwise miss.”

Dr. Ronny Fritsche, Member of the Executive Board of Leica Camera AG said: “We are excited about our close collaboration with Abercrombie & Kent – two internationally successful premium brands united by a shared commitment to quality, exceptional experiences, and the fascination of the moment. This partnership brings together exclusive luxury travel and high-precision optics, creating a genuine win-win situation: A&K can offer its clients unforgettable encounters with nature, breathtaking landscapes, and wildlife, while enabling a deeper immersion into extraordinary moments through our products. In turn, Leica gains valuable access to a discerning and quality-conscious audience.”

To celebrate and amplify this partnership, Abercrombie & Kent and Leica will embark on a multifaceted joint campaign. The collaboration will be brought to life from a dedicated photoshoot in Botswana and through captivating editorial features on A&K's website and social media channels, highlighting the extraordinary wildlife encounters made possible by Leica's exceptional optics. The campaign will also be activated within Leica and A&K’s presence in Harrods, brought to life through striking printed merchandise and engaging video content.

A&K Travel Group is a global lifestyle and travel company that sets the standard for refined and personalized travel experiences. These include Abercrombie & Kent, Crystal, Cox & Kings and Ecoventura as well as investments in other travel companies.

About Abercrombie & Kent

Abercrombie & Kent pioneered luxury adventure travel with its first African safaris in 1962, founded on an ethos of adventure by day, luxury by night. Today, A&K’s award-winning travel services extend around the globe to more than one hundred countries on all seven continents. A&K’s bespoke itineraries and escorted small-group tours offer one-of-a-kind inspiring experiences, from expedition cruises and tailormade trips to exclusive villas, safari camps and private jet journeys, unlocking a world of possibilities for a Life Well-Travelled. Behind every journey is an international network of more than 3,000 staff, in over 65 offices and 40 countries, ensuring invitation-only access to the people and places that make every destination unique.

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About A&K Sanctuary

A&K Sanctuary, part of the A&K Travel Group family, owns and operates luxury safari camps and lodges across Eastern and Southern Africa, riverboats in Egypt and Peru, with an expanding portfolio of exceptional properties planned across key destinations. Each property is designed to provide guests with an authentic and immersive travel experience, showcasing the natural beauty and cultural heritage of its destination. A&K Sanctuary is committed to sustainable tourism practices and actively supports local communities through conservation and development initiatives.

About Leica Camera AG

Leica Camera AG is a global premium manufacturer of cameras, lenses, and sports optics products, with a company history spanning over 150 years. As part of its growth strategy, Leica has expanded into mobile imaging (smartphones), high-quality eyeglass lenses and watch manufacturing, and is also present in the home cinema segment with its own projectors.

Headquartered in Wetzlar, Germany, with a second production facility in Vila Nova de Famalicão, Portugal, Leica Camera AG operates a global network of sales subsidiaries and more than 120 Leica Stores.

The Leica brand represents excellent quality, German craftsmanship, and industrial design, seamlessly combined with innovative technology. An integral part of the brand’s culture is its commitment to fostering photographic culture, exemplified by approximately 30 Leica Galleries worldwide, Leica Academies, and prestigious international awards such as the Leica Hall of Fame Award and the Leica Oskar Barnack Award (LOBA).